by admin | Oct 24, 2014 | Newsletter
All ads are not created equal. Google continues to add and evolve their paid search ads. When viewing ads on Google, there are basically three categories. First is a basic ad, which contains all required information to run paid search. Then, there is the paid...
by admin | Oct 16, 2014 | Newsletter, Remarketing, Retargeting
Google’s dynamic remarketing being available only to ecommerce businesses will soon be a thing of the past. Over the next few weeks, Google is rolling out dynamic remarketing to all verticals. For those of you not familiar with dynamic remarketing, it is like...
by admin | Sep 18, 2014 | Newsletter, Remarketing, Retargeting
Retargeting (also called remarketing) is online advertising in which targeted ads are displayed to specific consumers, based on their previous Internet actions. It is a critical component in many effective and profitable online marketing efforts. Retargeting is made...
