Google AdWords Cheat Sheet

The online advertising industry is full of mysterious acronyms and jargon. This is a quick and simple reference of commonly used PPC advertising terms. Ad position: (or Ad Rank) The location of an ad in the Google search results (also known as SERP or Search Engine...

Using AdWords to its Potential

Adwords when used to its potential is so much more than simply an ongoing promotional method that you just leave quietly running on autopilot in the background.  Yet that’s exactly what the vast majority of Adwords advertisers do, same keywords, same ad copy, and same...

Bidding on Competitor Terms in PPC

Bidding on competitor terms in paid search is a controversial topic. With the right strategy, you can benefit from showing up with your biggest competition. With the wrong strategy, you will simply (and quickly) throw money away. The following tips can help you win...

How to Win with Paid Search

Advertisers use paid search to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless paid search campaigns, there are still...

‘Tis the Season……

Google has shared their holiday calendar. It outlines the biggest days for online shopping. Even if you’re not selling a product online, you can still benefit from holiday PPC advertising. Are you offering any holiday specials on your services? Are you dressing up...

Paid Search Text Ads Deconstructed

All ads are not created equal.  Google continues to add and evolve their paid search ads.  When viewing  ads on Google, there are basically three categories.  First is a basic ad, which contains all required information to run paid search.  Then, there is the paid...

Dynamic Remarketing For All

Google’s dynamic remarketing being available only to ecommerce businesses will soon be a thing of the past.  Over the next few weeks, Google is rolling out dynamic remarketing to all verticals.  For those of you not familiar with dynamic remarketing, it is like...

Retargeting 101

Retargeting (also called remarketing) is online advertising in which targeted ads are displayed to specific consumers, based on their previous Internet actions. It is a critical component in many effective and profitable online marketing efforts. Retargeting is made...