Dynamic Remarketing For All

Google’s dynamic remarketing being available only to ecommerce businesses will soon be a thing of the past.  Over the next few weeks, Google is rolling out dynamic remarketing to all verticals.  For those of you not familiar with dynamic remarketing, it is like...

Retargeting 101

Retargeting (also called remarketing) is online advertising in which targeted ads are displayed to specific consumers, based on their previous Internet actions. It is a critical component in many effective and profitable online marketing efforts. Retargeting is made...